Sony latest Walkman players have virtually become champions of cross-platform standards (including the Mac), beautiful design and the no-fuss interface. The S730 promises to be an evolution of an already solid formula, especially with its active noise cancelation feature, but it remains to be seen how well the S730 stacks up against the veteran iPod nano and Microsoft's latest Zune software.
design and control
Like it or not, Apple through its success with the iPod dictated the rules of the game for mid-range portable media players: these devices must be attractive and thin while still being at least reasonably easy to use.
The S730 (as well as the S630 and E430 below it) checks off these criteria fairly quickly and more effectively than the A820 it may well replace, though not perfectly. Sony's new design is the first to feel genuinely thin rather than just thin enough. It also clearly borrows from the Sony Ericsson playbook in looking and feeling well-built while using low-cost material: what appears to be brushed metal is actually plastic, but the Walkman never exhibits the hollow or loosely-assembled feel you would associate with the material.
S730 (4 gb) price is approximately is 7000 Rs.
S730 (8 gb) price is approximately is 8500 Rs
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